On Logos, Brands, and Mascots

Every team and every project and every company, eventually, has to decide how to best represent and communicate their work to the world. Typically this is housed under the moniker of a “logo” but there’s something deep within my soul that is pretty averse to that word.

Perhaps it’s because I’ve seen so many terrible ones in my time, especially with the fly-by-night startups that popup (and then disappear) and that generally follow the soup-du-jour design mechanics and whatever is the culturally relevant design zeitgeist.

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A Few Screenshots of the “July Prototype”

Keeping form with the new cadence of sharing screenshots of the project (a’la June Prototype Screenshots) I wanted to give you a snapshot of the next few iterations.

But, unlike last month, I wanted to give a bit more context around these screenshots so I can get a bit more exact feedback from our faithful readers and subscribers.

So, take a moment and dream with me for a bit, will you?

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A Quick Product Survey

I took a week off from posting last week and that’s because I was on vacation – go figure.

But, if you’re like me, I got pretty angsty and the break just gave me more time to think through building a compelling and useful product for software developers and teams.

And, as I’ve mentioned before, I want to get as much feedback as humanly possible so I’ve put together the first (of many) quick surveys that I could use your help on. Mind giving me a few minutes of your time?

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A Few Screenshots of the “June Prototype”

One of the best things about the open source community and the software that is built around the open source philosophy is the fact that everyone is invited to participate in the process.

And although everyone is invited (i.e. there’s an open invitation) not everyone can (or will) participate equally since a lot of the participation is through building the software itself and the actual engineering.

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Hey, This Newsletter Thing Can Actually Work…

It’s been an incredibly busy week in every way and I’m always so grateful for it.

Yes, sure, of course… we all have a ton of things going on but not all of our “busy-ness” is good; in fact, if I’m to be honest, there have been times in my life where the work that I was doing didn’t amount to very much and in the worst cases I knew that I was essentially wasting my time.

I hate that and I don’t want that for you nor do I want that for myself! Time is short, limited, and valuable and we should always be working on the stuff that really matters!

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A Newsletter About Building Better Software

TL;DR: Awesome weekly newsletter containing useful links and content that will help you build better software. Subscribe below:


When I started putting together the email newsletter for this new project I went into auto-pilot mode without giving it very much original or new thought.

My intention was simple (and also unoriginal): Capture emails from interested people and parties that would like to virtually tag along with the process of putting the project together.

Boring.

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Questions I’m Asking (and the Problems I’m Trying to Solve)

As I’m putting the pieces together (and they are coming together quickly!) there are a number of questions that I’m asking not only myself but also a ton of other people so that I can get objective feedback, advice, and perspective on what I should ultimately put together and build.

I got a great round of feedback via the initial announce post although the #1 response was “So… what exactly are you building…?” which makes sense since I was intentionally vague to begin with.

But, as you can imagine, I’ll be talking (and showing) more as I move forward. For starters, here are some of the questions that I’m asking:

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Yes, We Can Build Better Software

I’ve spent a good 18 years building software and I’m so grateful to have found something that matches both my interests and skills. To even say that aloud is wild! And although a ton of things have changed there have been an equal amount of things that have stayed the same; some things more welcome than others!

Among the more welcome (and exciting) things that have changed are the introduction of new and more powerful languages, technologies, and platforms that are enabling more people to build solutions faster than ever before.

The tools have also gotten better and the rise of “frameworks” and discrete methodologies have allowed the conversion of ideas into real software to become even more resource efficient. For instance, these things have allowed me to dip my toe into the “indie” software development world deeply and I’ve been fortunate to have some of those projects do quite well!

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