Let the Results Speak for Themselves

As you might imagine we’ve been heads-down working hard at building product, growing our small team with the right folks, adding explicit cultural artifacts when we can, and massaging our own internal employee handbook (and sharing it as much as we can).

“Busy” could be an understatement of the year for us here at Pinpoint but not all “busy” is good busy, if you know what I mean. Thankfully we feel good about our expenditure of time and want to continue keeping things small, agile, and purpose-driven.

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On Being a “Day 1” Company

Something that has been passed around the internet profusely is Jeff Bezos’ 2016 Shareholder Letter which is a masterclass on what leadership looks like from someone who has survived some of the worst technology-centric economic trials in our recent history and who has lead a company to growing marketshare, profit, and brand awareness.

It’s crazy to think that Bezos has been doing this for 20+ years and to read his 1997 Shareholder Letter (also attached to the 2016) is uncanny in its sheer prescience and then, of course, the fact that he and his team have executed marvelously.

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On Building Momentum

Startups live and die by the velocity and the resulting momentum that they build as they continue to iterate and scale.

And the lack of velocity and momentum is what can certainly kill any organization of any size! Whether it’s engineering, product marketing, sales, or human capital, if an organization doesn’t have and increase momentum then the end is an inevitability.

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It’s Time for a Technical Newsfeed

A few months ago we began experimenting lightly with a newsfeed and I even built a prototype based on what we believed would be most useful for a software professional.

Although we’re one-hundred percent committed to building out our analytics platform we know that the communication of that data is just as fundamental of an ingredient so that we can move toward actionable insights.

A newsfeed, of some sort, feels about right.

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The Convergence of Product and Content

When we first started putting things together we not only began building product but we also began creating content. As mentioned in a previous post, we simply didn’t want to leave this opportunity on the table, especially since it was in the realm of our control.

And as we’ve shared we’ve experimented with a number of product iterations (e.g. news feeds, bots) as well as content strategies (e.g. email newsletters, twitter, this blog). Like any good startup, experimentation, early customer feedback, and speed are our greatest assets and a distinct competitive advantage.

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Engineering Ops: Actionable Analytics and Insights

Part of our quest to build a product that people need and want is to identify opportunities that create high levels of value for the users that we hope to attract. This is the same goal that most, if not all, product companies have and so it’s not entirely unique to us.

But what is distinctly different is how we’re going about our own discovery process and instead of asking the folks that we’re interviewing their obvious needs we are, instead, asking to help us identify what they know they don’t know.

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On Software Programming and Artificial Intelligence

The tooling and technology around software engineering has been rapidly increasing in size and scope and the things that were once very costly and that required a lot of time can now be executed near-instantaneously.

This, as many of us are familiar with, is a natural extension and expression of Moore’s Law and it’s more exciting than ever to be in computing and software. It can also be a bit scary (if you think about it for too long).

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What’s in a Name?

One of hardest things about putting together a new project is coming up with a suitable name. And, as I shared a while back, when I first starting blogging weekly about this project I mentioned, near the end, that it would be called “Pinpoint” until a better name came along or until we felt specifically inspired.

I even shared that, regardless of the name, that I really cared more about the brand as a whole (and perhaps a mascot of sorts) – we have all lived long enough to interface with companies and products that we love that have some of the strangest names to date.

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